We have never set out to build a volume business model for UP. Other people do that. Our goal is to be the best innovation catalyst we possibly can be. Not necessarily the biggest, because biggest isn’t always best.
We know that we can truly accelerate growth for young businesses and change corporate cultures through our pioneering approach to innovation. This confidence has been forged by our own experiences of success and failure. So – we will only work with highly ambitious, highly committed, high impact teams to create quality companies that maximise return on investment for all the stakeholders.